The Ultimate Startup Toolsuite

Where Founders Learn, Build, and Collaborate.

An online platform for founders to learn the fundamentals of entrepreneurship, test & validate their startup ideas, collaborate, and get thorough answers to questions instantly.
We've helped hundreds of startups, including...

Success is a Repeatable Science.

Early-Stage Entrepreneurship is Hard. We Make it Less Hard.

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"What if I screw this up?"
Our course, taught by John Richards, takes you through the right steps in the right order. Follow it & win.
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"Validation takes forever"
Validation is mission-critical. But tedious. Our AI-powered toolsuite empowers you to do it faster than ever.
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"I'm Lonely."
Not everyone is wired like you are. Chasing a dream can be lonely. Our community is filled with your people.
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"Quick Question About..."
Google & ChatGPT simply aren't trained like a veteran entrepreneur. Our AI (AskJohn) is. Get 24/7 access.
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"I need to brush up on..."
Our content library is packed with hours of training on nearly every startup topic. Search it on demand.
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"I've Got to Stick With It"
Stay accountable & motivated with our accountability AI, whose mission is to keep you on track.
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"What'd you do for that?"
Join mastermind groups with like-minded founders. Forge relationships and gain real-world insight.
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"That's Costly to Build"
Learn to use AI + "NoCode" to build your idea faster & cheaper. Taught by Jordan Richardson.
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Testimonials
Phillip Chipping
"The "AskJohn" bot is my personal favorite, because it's like having John on personal retainer [...] I tell all my entrepreneur friends about Startup Ignition."
Evan Teshima
"We were fortunate to have John's mentorship in college as students and then have him onboard as an investor in foreUP. SI's mentoring was pivotal in helping us think through our business model which eventually led us to finding product market fit within the golf industry. Their advice and mentorship come from working with hundreds of startups in real world situations. John's practical, direct, and understands what it takes to get from pre-revenue to revenue to scale."
Erin Wagner
"I recommend Startup Ignition to EVERYONE I meet who wants to move into entrepreneurship. Every project I've done since 2015 has been with other alumni from Startup Ignition. Basically all of my income from the past 10 years has come from the relationships with the other Startup Ignition alumni. John has volunteered to be the "rich uncle" of the state of Utah (and now, with the online academy, wider than that). He was willing to teach all of the knowledge that you usually have to be born into. People from a different socio-economic culture can learn what to do through interacting with him."
Kay Walten
"I've learned so much and continue to grow thanks to Startup Ignition. Despite having built a successful company before, I realized that 'build it and they will come' is an outdated concept. The lean startup model is the true path to success, benefiting new businesses, their founders, and their investors.
The Startup Ignition community is supportive, welcoming, and a reliable resource for advice when I need it."
John Houghton
"Startup Ignition has absolutely changed me as an entrepreneur and also our company as well. I am so incredibly grateful for John, Tyler, and the whole Startup Ignition team."
David Spencer
"Before coming to Startup ignition I'd worked in two private equity shops, founded multiple businesses, participated in a 3-month startup accelerator, and completed a year of my MBA.  While not everything was new - I'd had experience or education in almost all the covered material - the delivery of the content created a functioning body of knowledge with the connective tissue of context where before I had just major muscle groups of hard skills.  Said another way, attending John's firehose helped me get organized and prioritize the parts of my plan that I need to focus on first.  If you are a technical founder with little background in finance or marketing, you'll need to make sure you take the pre-course prep work seriously.  If you don't learn something about entrepreneurship - and yourself - during the course, it is because you were not trying."
Keenan Price
"It absolutely changed my life. When I first took Startup Ignition I was pursuing a business I had been working on for about 4 years... Within a couple hours of being in Startup Ignition I was able to realize why that business was not growing and I was able to kill it & walk away from it."
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