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ABOUT STARTUP IGNITION EXPRESS



An accelerated crash course in Lean Startup and Business Model Validation

We’ve taken the best of our 13-week lean startup and customer validation course to help entrepreneurs like you achieve a nailed business model in an even faster format.

WHAT YOU'LL LEARN

YOU & ENTREPRENEURSHIP

  • GETTING TO KNOW YOURSELF

    Who you are -- your goals, desires, strengths, weaknesses, and tolerance for risk is critical to success as an entrepreneur. You'll assess yourself and know what type of co-founder you are or will be. Life-balance issues.

  • WHAT IS ENTREPRENEURSHIP? ENTREPRENEURSHIP VS. WORKING FOR "THE MAN"

    Understanding entrepreneurship and its role in society. Making the choice to be an entrepreneur instead of working for someone else.

  • DIFFERENT TYPES OF ENTREPRENEURIAL VENTURES

    The 6 variants of entrepreneurial ventures and the distinctive motivations, transitions, and goals of each.

IDEA

  • SCALABILITY

    Understanding the importance of scalability in creating value. How it is defined and how to start understanding the entrepreneurial world from its perspective. Why we focus on scalable ventures.

  • TECHNOLOGY LAWS

    Moore's Law and Metcalfe Law (The Network Effect) and how these "laws" may impact your entrepreneurial venture.

  • IDEATION & PROBLEM/SOLUTION

    Right/left brain personality types. Associative thinking. Think different. Question the status quo. Find a problem, solve it. Express an ideas in problem/solution terminology. When to hunt for problems to solve.

  • IDEA ANALYSIS: IDEA VS. OPPORTUNITY

    Road test new ideas. Five forces model. Customizing your own analysis tool for judging ideas. The skill of knowing how to assess an idea and determine if it is a great opportunity is important to entrepreneurial success. Finding and analyzing the competition.

  • PROTECTING YOUR IDEAS

    Will anyone really steal your idea? Should you use a NDA (non-disclosure agreement)? Patents, trademarks, and copyrights.

FOUNDING THE COMPANY

  • FOUNDING TEAM FORMATION

    Who should be founders? What diverse talents are needed? Cloning vs. complementary. Who should be key employees or contractors?

  • SLICING THE PIE

    Figuring out how much equity each co-founder should receive. A real tool for tracking value contributed. Fixed equity v. dynamic equity.

  • FINANCIAL PROJECTIONS

    The all-important cash flow projection.

  • LEGAL FORMATION

    Which entity to choose. Doing it right vs. el-cheapo. Not the place to skimp.

  • OTHER FOUNDING LEGAL AND PRACTICAL TIPS

LEAN STARTUP

  • INTRODUCTION

    Explaining failure and success. A framework for replicable processes. A startup is a search for a business model.

  • THE STARTUP OWNER'S MANUAL

    Introduction to the book.

  • CUSTOMER DEVELOPMENT

    Customer discovery. Monetizable pain. Customer validation. Designing experiments. Quantitative and qualitative. Iterative. Token validation. Customer creation.

  • MINIMUM VIABLE PRODUCT

    Three levels of MVP. Are you sure you're validated? Agile product development. MVC - Minimum Viable Company.

  • BUSINESS MODEL GENERATION

    What is a business model? The common language. Tracking your progress online. Pivoting. How do you know when an element is validated?

  • TRACTION

    Numbers. Metrics. Key performance indicators. Users. Customers. Revenue. Revenue. Revenue.

SCALING: BUILDING A COMPANY

  • LEGAL REVIEW

    Contracts. Oral contracts. Leases. Managing your lawyer.

  • BOOKKEEPING & TAXES

    Bookkeeping. Controller. CFO. Schedule C. Form 1099. Form K-1.

  • COMPLIANCE & PROTECTION

    ADA. EEOC. OSHA. State sales tax. Sexual harassment. Discrimination. Business insurance. Independent contractor vs. employee status.

  • BUILDING A TEAM

    Hiring. Employment contracts. Payroll. Firing. FSLA. Exempt vs Non-exempt. Work weeks. Overtime.

  • SELLING

    Negotiating. Selling. Networking. Incentive plans.

FINANCE

  • FINANCIAL PROJECTIONS

    Your business model expressed in a spreadsheet. Determines how much capital is needed.

  • CAPITALIZATION

    How much capital is truly needed? Cap Tables - what they are and how to use them as a projection tool. The textbook case of raising working capital.

  • FINANCING YOUR VENTURE

    The venture capital ecosystem. Alternatives from bootstrapping to SBA loans. Preferred stock - liquidation preference, conversion preference, and more. Sources of capital. Common terms. How to negotiate.

  • CASH FLOW MANAGEMENT

    Elements of cash management. Basic financial laws. Cash flow cycle. Cash budgeting. Accounting receivable and payable. Client financing. Vendor financing. Barter. Avoiding taxes.

  • EQUITY INCENTIVES

    Stock options. Stock appreciation rights. Profits interest. Phantom stock.

  • FINANCIAL REPORTING

    Determining key performance indicators (KPIs). Key metrics for your venture. Ratio analysis.



INSTRUCTORS

Questions? Let em' rip.